Heechul is a Chief Planner at DENTSU and a Visiting Researcher at Osaka University. He is engaged in marketing analytics and planning. Particularly involved in a wide range of business areas and data such as direct marketing and e-commerce PDCA operation, CRM.
Since 2014, He is implementing pioneering demonstration experiments and operations from the dawn of location based targeting ad.
His current research theme is ELSI (Ethical, Legal and Social Issues) in Behavioural Data, CPS(Cyber Physical System), and so on.